This is going to be a long but rewarding long blog entry, coming from a famous author:
A good email marketing campaign is about
Sending relevant, targeted messages
to all prospects and customers
That’s it! The three keys of email marketing success
wrapped up in one, simple concept.
Now, at some point, you’ll want to examine those
smaller details, like the best words to use in a
subject line or how to address your contact. But for
now, focus on implementing the three critical email
marketing techniques and you will see a significant
increase in response, sales and repeat sales.
Here are a few steps get you started:
1. Find an Email Marketing 2.0 solution that
includes a customer database (CRM)
To benefit from segmentation, you need a simple
way to pull and use the data you gathered on your
contacts. If you have to bounce back and forth
between your customer database and your email
marketing service, you’re going to spend a lot of time
and effort getting your lists segmented. And after
doing this only once, you’ll be tempted to go back to
2. Automate your email marketing follow-up
Sending emails to several people at once gets
tedious. And remembering the status of each person
in your sales funnel is impossible once you have
more than a handful of contacts. Automating the
process saves you time, provides your contacts with
consistent messaging, instantly changes the followup
sequences when necessary and prevents you
3. Create multi-step, multi-media campaigns
With every marketing campaign you create, find a
way to naturally include multi-media in the sequence.
Send a postcard (along with an email) to remind
people of an upcoming event. Send a letter and gift
to new customers, followed by a voice message
asking if they received it. Tie everything together and
you’ll get a powerful, reinforced campaign.
If you are seeing the results you want with your email
marketing efforts, then you can ignore these steps.
But if you want to significantly grow your business,
you need to be working on concepts that make a
significant difference.
For more information you should see this report at
http://cdn.infusionsoft.com/site/infusionsoft.com/media/EmailMarketing2.0.pdf
and follow my tweets at www.twitter.com/mcielak
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